Heather Shapiro

As a commercial director and creative, I thrive using creative and humorous storytelling to engage the audience in an organic and authentic way. I've been fortunate enough to work with clients that have products I can stand behind and as a director it makes my job easy! Commercial directing is about connecting the brand and product messaging with clear, concise, and unforgettable storytelling. Many times we're working with 60, 30 or even 15 seconds, so we must catch the eye and retain those eyeballs within the first seconds to have an effective ad. I'm also a trained improviser, so collaboration, spontaneity, and working within your means are tentpoles in my creative process - I bring an improv mindset to every job I have. Funny, intelligent and bold choices abound. If I sound like a good fit, I'd love to get a chance to give your brand and product a fresh new take!

Heather Shapiro graduated from University of California at Berkeley in 2011 and The Harold Ramis Film School in 2017. She has studied acting and writing at The Second City in Chicago, The Groundlings in Los Angeles, & Sal, Pimienta y Teatro in Montevideo, Uruguay. She is a director, writer and creative lead for commercials and narrative content. Some of her clients include: Mattell, Disney, Hasbro, MTV, Alloy Entertainment & American Girl Doll.